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THE
LAUNCH OF FOX FM |
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THE
LAUNCH OF FOX FM
In
September 1989 the new ILR station for Oxford was gearing up for
launch. Oxfordshire was one of a number of very significant
areas that, even by the end of the 1980's, had been neglected by the
IBA for development of Independent Local Radio. Cambridge,
Buckinghamshire, Somerset, Cornwall and Cumbria were also 'white' areas
as far as the IBA was concerned. In 1989 Cambridgeshire gained
local station CN-FM, in Somerset Orchard FM went on air, and in Milton
Keynes Horizon Radio was launched as part of the Chiltern Radio 'Hot
FM' network.
Friday September the 15th saw the arrival of FOX FM across the whole of Oxfordshire.
IBA test transmissions from FOX FM started in August 1989. After only four weeks of test transmissions from OXFORDSHIRE'S brand new radio station there was already evidence that FOX FM could rocket to the top - predicted Tom Hunter, Managing Director of the radio station. He said listeners had been phoning FOX to wish it good luck and pledge their support.
"The word is out and the people of Oxfordshire want to be part of the excitement , the big switch is on," said Mr Hunter. He predicted that thousands of people would be re-tuning their radios to 102.6 on the FM dial in a rush to put FOX on top as it made its broadcasting debut on Friday, September 15, at 7.45 am.
Masterminding the station's launch was a team of radio professionals who know the dangers of over confidence and complacency. Privately, however, they admitted that so overwhelming was the response from their new listeners that there wss every reason to be optimistic about a big success. Of course there was strong competition for radio-listening among existing services in the area and there was understandably an air of expectancy at the FOX headquarters.
Mid-morning show host, Steve Ellis, revealed his thoughts. "Some parts of England have had commercial radio for over a decade. Demand has been building up in this area for years and now at last the choice is here. I've got t feeling that FOX will be the new Number One", he said.
"It will be some months before official results reveal the true extent of FOX's success but in the meantime as the word spreads the listeners alone will know who their favourite will be."
[ See the FOX FM AUDIO FILES - Below ]
THE BREAKFAST SHOW
"I've only got this little clock
and no matter where I put it I just fall back to sleep again and
again," admitted Phil. "That first morning is going to be the most
important of my life.. I've just got to wake up on time and
what's more be as fresh as a daisy. I'm going to scour the county for a
huge new alarm clock and if that's not big enough I'll just have to get
two of them."
Phil would utter the very first words to be heard when FOX as it went on air at 7.45 am on Friday September 15 1989.
THE BIG SWITCH ON was was carried out by the then Home Secretary and Witney MP Douglas Hurd, who threw the switch to commence transmissions. He was assisted by six year old Leah Byrne from Bicester. Leah was chosen as a 'fox cub' from six finalists by giving a great performance when introducing a record on air. She also won a £1000 holiday.
Friday September the 15th saw the arrival of FOX FM across the whole of Oxfordshire.
THE BIG SWITCH IS
ON!
IBA test transmissions from FOX FM started in August 1989. After only four weeks of test transmissions from OXFORDSHIRE'S brand new radio station there was already evidence that FOX FM could rocket to the top - predicted Tom Hunter, Managing Director of the radio station. He said listeners had been phoning FOX to wish it good luck and pledge their support.
"The word is out and the people of Oxfordshire want to be part of the excitement , the big switch is on," said Mr Hunter. He predicted that thousands of people would be re-tuning their radios to 102.6 on the FM dial in a rush to put FOX on top as it made its broadcasting debut on Friday, September 15, at 7.45 am.
Masterminding the station's launch was a team of radio professionals who know the dangers of over confidence and complacency. Privately, however, they admitted that so overwhelming was the response from their new listeners that there wss every reason to be optimistic about a big success. Of course there was strong competition for radio-listening among existing services in the area and there was understandably an air of expectancy at the FOX headquarters.
Mid-morning show host, Steve Ellis, revealed his thoughts. "Some parts of England have had commercial radio for over a decade. Demand has been building up in this area for years and now at last the choice is here. I've got t feeling that FOX will be the new Number One", he said.
"It will be some months before official results reveal the true extent of FOX's success but in the meantime as the word spreads the listeners alone will know who their favourite will be."
[ See the FOX FM AUDIO FILES - Below ]
THE BREAKFAST SHOW
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"I
need a bigger clock!" That was the plea of Oxfordshire's brightest new
star, Phil Miles. As the Breakfast Show host on FOX FM he had the
daily challenge of waking up at 4am to get himself ready to greet us as
we stumbled out of bed, tucked into our breakfasts, and set off to work.
"Before I go on air 1 want to know everything that's happened in the world that night and everything the listeners need to know to start their day with a real fizz, That means getting up really early. I simply cannot afford to be late," said Phil. Thousands of listeners would be depending on FOX FM for their complete morning starter pack. The news, weather, regular time cheeks, travel information and the ideal blend of music all skilfully served up by Phil. |
Phil would utter the very first words to be heard when FOX as it went on air at 7.45 am on Friday September 15 1989.
THE BIG SWITCH ON was was carried out by the then Home Secretary and Witney MP Douglas Hurd, who threw the switch to commence transmissions. He was assisted by six year old Leah Byrne from Bicester. Leah was chosen as a 'fox cub' from six finalists by giving a great performance when introducing a record on air. She also won a £1000 holiday.
THE SOUND OF FOX FM AT LAUNCH IN 1989
"Oxfordshire is a very newsy area," said Jane "and it hasn't been covered in the past. It's a hole we're hoping to fill both the serious issues and the lighter ones."
She
promised a lively approach to the news, with reports on the hour of
both local and world news, Plus a daily round-up from 1 to 1. 15
pm.
From Monday through to Friday, she presented 'The Fox Report', a
hour-long programme from 6pm to 7 pm that included live interviews with
guests and local features as well as in-depth news reporting News
was
also be an important ingredient of the weekday morning breakfast show,
where a news presenter was a regular part of the show.
"One of the advantages of independent radio is its flexibility," Jane said. 'We will be having our radio car out and about - a Montego estate - a permanent radio transmitting car - so that we can broadcast directly from the car at the scene of an event or incident." In the event of a breaking news story, the reporter could be inserted into the on air programme to bring listeners on the latest news from the scene. In most cases, however, reporters would come back to FOX FM studios, where a specially equipped editing room allowed them to edit tape and conduct telephone interviews before going on the air. |
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Coverage of sporting events was also an important part of the overall news coverage, and ranged from Oxford United matches to table tennis. Emphasis was on sport of special interest to the Oxford area, such as football, ice hockey and speedway racing Special coverage was laid on during events such as the OxfordCambridge boat race, when the management warned that their usual impartial coverage may be slightly biased in favour of the Dark Blues.
Fox Leisure, a programme from 2pm to 6pm on Saturdays would be of particular interest to sports enthusiasts, with its blend of music, sport and leisure activity news. During important sporting events such as the World Cup, Wimbledon and Commonwealth Games, FOX FM could bring listeners highlights as they happen.
FOX FM described itself as 'Classic Hit Radio' But what exactly did that mean?
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A dictionary gives a
description of "classic" as something of merit serving as a standard of
excellence. FOX FM would be hit radio with its roots in a
tradition of the very best in entertainment. Classic Hit Radio
meant the classic hits of yesterday and the classic hits of
today. From the greatest to the very latest - FOX FM would aim to
focus on a galaxy of stars. Classic Hit Radio would be all about the
legends of pop, the creators of some of the greatest and most
successful music of all time.
But the legends are born of the talent of today and FOX would also focus on these current classic hit makers. Major contemporary talent would star centre stage with the top performers from more than twenty years of the story of pop music. FOX FM would feature the cream of the current pop charts as well as marking some of the great milestones in music history. FOX FM promised never forget the boy from Memphis as he burst to stardom with Heartbreak Hotel. The birth of The Beatles and the Fab Four taking the world by storm. They, of course, were joined at the top by The Rolling Stones, Herman's Hermits and The Kinks to name but a few. The tragic loss of the great Buddy Holly, denying the world such a bright young talent. |
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Donovan and John Denver.
Pop fans appreciated the day that Michael Jackson stepped out of the family line-up to captivate millions by blending his dancing skills with his unique musical sttle in performances like his extraordinary epic, Thriller. Of course, magic moments continue as established stars like Elton John and David Bowie have welcomed to their ranks the vibrant talents of the eighties. Duran Duran Spandau Ballet, The Pet Shop Boys and Debbie Gibson and many many more.
Classic Hit Radio aimed to unite the generations under the single and shining banner of popular music. Tina Turner, Bros, Madonna, Bon Jovi, Cliff Richard, Fine Young Cannibals' Eric Clapton, Dusty Springfield, Dire Straits, Kylie Mingoue, Neil Diamond and Bobby Brown are all as one and vital parts of this most potent of influences on the modern age.
FOX FM - Classic Hits - Not just the power of music. Essential to its success would also be quality, news coverage, classic sporting moments and favourite radio personalities with lots of competitions and fabulous prizes. But never far away, there would always be the music. It could be Country, it could be Orchestral, it could even be a local band on its way to the top. If it was the best it was to be played on FOX FM - and that's what' Classic Hit Radio' was all about.
SPECIALIST MUSIC ON FOX FM
FOLLOWING a detailed music appreciation survey conducted in the Oxford and Banbury area, FOX FM responded positively to the four most requested music categories; namely Country, Classical, Jazz and Big Bands and Gospel.
Sunday evening was also the time that most people felt they could take time out and listen to these particular types of music. Hence at 7pm Oxfordshire's "Mr Country" Stuart Cameron hosted two hours of the latest and greatest music from Nashville and the UK. Local jazz biographer and musician Alan Shipton presented Jazz and Big ands from 9-10pm. Classical music interests were looked after by Mary-Jean Hasler who presented 'Hasler's Hour' from 11.00pm to midnight. "Heaven on Earth" was a monthly window for not only the music but also its message and was presented by Gill Poole, an accomplished broadcaster and area secretary for the Church Missionary Society.
CHOSING THE MUSIC
CHOOSING the records for a hit radio station must be one of the best jobs in the world. But it is also amongst the most highly skilled and challenging. Steve Ellis, Head of Music and mid morning host, was the lucky man at FOX with the task of creating that ultimate blend of music, but it involved much more than just choosing his favourite tunes. What was really important was choosing the records that listeners wanted to hear and to judge the musical taste of over half a million potential listeners. This required experience, inspiration and a little help from some sophisticated technology.
The sales charts were a help to Steve but were by no means a definitive guide. "The charts only tell a story of success with record buyers and the singles chart in particular will reflect the tastes of the younger elements of the audience. I must judge every record on its merits, even big stars make bad records. It's a minefield, but when you get it right it sounds right, " explained Steve.
FOX FM had a basic music resource of over 10,000 records all of which passed an initial quality test. Then came the enormous job of carefully selecting the order in which they play and making sure they were played at the right time of day. "I set all the rules and make all the qualitative judgements with the help of the other DJ's at FOX. In general terms we choose which type of music will fit best in which place and at what time. It's then down to the computer to find the exact fit for my requirements," said Steve.
The computer he refered to is an ingenious piece of software called Selector. Steve said: "It appears to have an artificial intelligence, a mind of its own, but in truth it only manages and orders the vast amounts of information given to it and follows the judgements made by humans." He was convinced that while the technology could help him apply his skills more efficiently, he and his team must have a real understanding of the FOX area and FOX FM's actual and potential audience. Steve also said "I want to take some risks and expose new talent and songs. I also want to encourage diversity and ensure that FOX covers the enormous variety in contemporary music. I can do this with the help of Selector because it will always remind me of the importance of context". Selector will not be involved.with featured programming such as classical, big band or jazz. These involve smaller quantities of music and will rely heavily on the personal choice and interpretation of the ecialist presenter involvement.
It would take Selector about half an hour to programme a full day's music output, but it would take many hours of detailed and painstaking work to establish the system and ensure that it has the latest information at all times.
ACTION DESK - FOX FM To The Rescue
FOX FM was designed to be a local station helping the residents of Oxfordshire. The main strength was their ability to reach an enormous audience across the county, providing publicity for local organisations and events with What's On's being mentioned on air.
The FOX Action Desk was there to help too. Perhaps a tenor was needed to play the lead in an amateur theatrical society's latest production; or help was given in making contact with a long-lost friend or relative; maybe publicity was needed with starting up a new club, or perhaps and item would be mentioned that could be giveen to a worthwhile cause.
Whatever the query or problem, the Fox FM Action Desk was only a letter or postcard away. For the price of a stamp listeners could reach many thousands of caring listeners throughout the county.
 Head Of Music Steve Ellis with Claire Thomas |
 Afternoon presenter Tony James sorting out the record library |
FOX FM - THE AUDIO FILES
Listen to some sounds of FOX FM !
THE PROGRAMMES
The Initial FOX FM Programme Schedule:
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MONDAY
TO FRIDAY
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6am THE BREAKFAST SHOW - PHIL MILES
Get up and get going with a morning mix of music, news, and information, together with the ultimate in traffic and travel news - if it's bumper to bumper or running late' you'll hear about it first on FOX. News and weather every half hour, p lus sport updates, :what s on', farming news and "big win" competitions.
10am - STEVE ELLIS
Takes you through mid morning and into lunch time with classic hits old and new, advice, features, studio guests, plus chances to win major money prizes. At - one o'clock a 15 minute news update.
2pm - TONY JAMES
The classic hits continue into the afternoon. Tony will have a sparkling array of studio guests from the world of showbiz, fun on the phones, and a local guide to entertainment. The pace gets even hotter when you and 'The Fox' head for home with the latest traffic and travel information.
6pm - THE FOX REPORT with JANE MARKHAM
Jane Markham gives a complete round up of the day's news and headline hitting events, both locally and from around the world. We'll talk to the news makers and decision takers of Oxfordshire and West Buckinghamshire. Plus financial news, business focus and sporting previews.
THE RED FOX
7pm - STEVE PRIESTLEY
Steve Priestley gets into an evening of hot classic hits from Bon Jovi to The Bangles all the local gig guide info plus chats with the national and local music makers. The local chart countdown and wall-to-wall phone action with competitions.
10pm - PAUL EVANS (FRIDAYS - ADRIAN MAUGHAN)
The Red Fox continues till midnight with hits to "hit the pillow" soft or ard.
THE GOLD FOX
12pm - PAUL EVANS
A solid gold journey through the nig t for 'stay ups' and the night shift.
2am - STUART CAMERON (FRIDAYS, CLAIRE THOMAS)
Stuart Cameron lays solid gold rom the 50's, 60's, and 70's, with your phone-in - dedications.
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SATURDAY
|
6am--STEVE ELLIS
Your weekend. of classic hits starts here with a comprehensive what's on guide, a bouquet of flowers for the "bride of the week', birthday mentions in the 'Fox Club' for the under 12's, and weekend travel reports.
10am - TONY JAMES
Saturday morning hits, competitions, and the Fox Team could be out at a shopping centre near you.
2 pm - FOX LEISURE with PHIL MILES
An afternoon of music and reports from the "Fox featured games", together with spotlights on sporting pastimes from soccer to Aunt Sally. Plus the classified pools. check at 4.55 pm.
THE RED FOX
6pm THE AMERICAN TOP 40
From the heart of Hollywood Shadoe Stevens counts 'em down
10 pm - ADRIAN MAUGHAN
Adrian Maughan with music for Saturday night.
THE GOLD FOX - ADRIAN MAUGHAN
Adrian Maughan plays solid gold from the 50's, 60's, and 70's for the Saturday night cruise.
2 am - PHIL ANGELL
Phil Angell goes for gold until dawn.
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SUNDAY
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6am - PAUL EVANS
Eases you gently into a Sunday morning with music and a review of the Sunday newspapers.
10am - HENRY AUBREY-FLETCHER
For smooth Sundays tune this way. Henry will give away champagne and roses for whatever reason you give.
2pm - THE DAVID HAMILTON MUSIC SHOW Classic hits from 3 decades, plus your chance to play and win on the "Music Game Challenge".
4pm - FOX FUTURES
Steve Priestley plays the hits of tomorrow from the music bubbling under the Top 30.
5pm - THE NETWORK CHART WITH DAVID JENSEN
First with the nation's Top 30.
7pm - FOX COUNTRY with STUART CAMERON
Stuart Cameron looks to Nashville past and present, and you'll hear the local country gig guide.
9pm - AZZ AND BIG BANDS with ALAN SHIPTON
Alan Shipton shares the cream of all that's old and new, and lets you know what's, on and where.
10pm - THE FOX REVIEW
Highlights of the past week on FOX FM.
10.30pm - LOCAL DOCUMENTARY / THE LIVE DEBATE / NATIONAL RAILWAY ROUND UP / HEAVEN ON EARTH GOSPEL music with GILL POOLE
These programmes appear on a four week basis
11pm - HASLER'S HOUR
Mary-Jean Hasler with the classic hits from the classical world of music. (A programme produced by Robert Symes and in association with County Sound Radio in Guildford)
THE GOLD FOX
12pm - CLAIRE THOMAS
(Mon) Claire Thomas with a solid gold start to a new week.
2am - STUART CAMERON
Stuart Cameron plays solid gold rom the 50's, 60's, and 70's, with your phone-in dedications.
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| Steve Ellis | Paul Evans | Henry Aubrey-Fletcher |
SUMMING UP THE LOCAL SOUND OF FOX FM
ONE of the first questions FOX FM listeners will be asking is what the new station will sound like. And the answer, according to managing director Tom Hunter is "local and lively." "Oxfordshire is a very disparate place where people have varied interests and aspirations," Tom said. "What we're trying to do is to sum up the sound of the county."
Identifying that sound was the object of in-depth research during the past two years, as listeners throughout Oxfordshire were asked what they wanted to hear from, a radio station. And once FOX FM is on the air, ongoing surveys will try to make sure listeners are still hearing what they want. Musically, the emphasis will be divided between a blend of oldies and current hits during the day, chart hits during the evening and classics from the 1950s to 1970s through the night. Country, jazz and classical music lovers will have their own programmes at the weekend.
"We did extensive research before the franchise was awarded, taking samples of what our listeners would like to hear," Tom said. "We found that the most popular music was oldies from the '60s and '70s, and contemporary hits. Fifteen to 24-year-olds really like '60s music, too. So we'll be playing classic hits from the '50s to the '80s, as well as hits of the moment and future hits. We have The Network Chart Show on Sundays hosted by David Jensen, but we won't play a single just because it's in the charts unless it has what we call 'Fox appeal'.
Breakfast-time audiences will be hearing cheerful but not frenetic music and daytime audiences will get a more "mature" blend of old and new. The Red Fox programming in the evening is livelier and is aimed at a younger audience, while nightowls will hear Gold Fox oldies through the night. Of course, music is not the whole story. "We want to provide -the most comprehensive service possible, based on a music bed," Tom said. "We're not just a pop station - we're a lot more."
"News will be a main feature, with hourly reports of local, national and international news and sport, highlighted by the nightly 'Fox Report'.
The breakfast show will have up-to-theminute weather news, and current travel information provided by a direct link to the AA in London. Reflecting the mobility of Oxfordshire listeners, travel news will cover not only the roads, but train's buses and aeroplanes as well."
Regular "what's on" spots will keep listeners informed about local events, and Tom said that the station also hopes to get involved in local issues such as the environment and charitable projects. There will also be live interviews with guests, phone-ins and competitions - in short, something for just about everyone.
The Fox sound will be coming to listeners from the station's new premises on the Horspath Industrial Estate, Cowley. Although it appears to be purpose-built, the studio is in fact a former furniture warehouse, re-named Brush House and decorated inside and out in the Fox colours of red and grey. The heart of the station is the double studio, fitted with the latest state-of-theart broadcasting equipment by Oxford company Elliott Bros. A window opens onto the reception area, so anyone visiting the station can watch the presenters at work.
The studios are equipped not only with compact disc and tape players but also traditional turntables, since some older records, aren't yet available on the newer technology. Upstairs are offices for the sales, news and music departments, plus a large boardroom that can be converted into an "emergency centre" in the event of, say, a major snowstorm.
Fox will initially broadcast only on its 102.6 FM frequency, which will provide good reception for most Oxfordshire listeners. A separate transmitter near Banbury will improve reception for north Oxfordshire and west Buckinghamshire.
WORKING BEHIND THE SCENES
When the new FOX FM wents on the air on September 15 1989, it was as a result of years of planning and careful research.
The work started back in 1987 when a consortium was formed to submit an application for an independent Oxfordshire radio station to the Independent Broadcasting Authority (IBA). The consortium, representing Blackwells, Oxford & County Newspapers, County Sound Radio and Capital Radio, put together a detailed 156page application covering every aspect of the proposed station, from sources of finance to an hour-by-hour programming plan.
 Jane Markham |
 Tom Hunter |
 John Manley |
It was this application that apparently convinced the IBA that the First Oxfordshire Radio Company or 'FOX' should be the one to provide the Oxfordshire and West Buckinghamshire area with a new alternative sound.
The six directors of the new station brought with them a blend of experience in professional broadcasting and local business - a combination that wouldl benefit FOX FM both during its launch and for the future. In choosing the directors, Nigel Walmsley of Capital Radio said, "The idea was not to stuff the board with useless figureheads - Professor This and Lady That, but to create a small team that all had something real and positive to offer."
The directors were: Julian Blackwell, chairman of The Blackwell Group. Born and raised in Oxfordshire, he joined the family publishing and retailing business in 1953. John Hemsley, managing director of Oxford and County Newspapers, with more than 30 years in newspaper publishing management. Helen Turner, secretary to the Oxford Preservation Trust, who has been active in consumer affairs in the Oxford area for many years. She chaired the Fox FM Advisory Panel, which contributed greatly to the original application and wich would subsequently evaluate and offer suggestions on the station's programming once it went on air.
Mike Powell, managing director of County Sound Radio in Guildford, Surrey. He had been with the Surrey based radio station since it began broadcasting six years earlier in 1983. Jeremy Loyd, general manager of Capital Radio had produced some of Capital's most successful shows and has built up several years experience in station management. Henry AubreyFletcher, a local farmer and long-time champion of independent radio in Oxfordshire. He would be heard hosting the Sunday mid-morning programme on FOX FM.
After the franchise was awarded, FOX FM set about finding the key people to run it. Managing director Tom Hunter came to FOX from London radio station LBC where he had been head of publicity and promotions. He was previously general manager of Independent Radio Sales and worked for Capital Radio for three years. Tom started his career in advertising agencies.
Steve Ellis, the Head of Music, helped establish Severn Sound in Gloucestershire in 1980 and had been the Deputy Programme Controller there for the past four years. He previously worked for the BBC and a broadcast consultancy in the Middle East. FOX listeners could hear Steve on the air from 10 a.m. to 2 p.m. weekdays and on the Saturday breakfast show.,
Jane Markham was put in charge of FOX FM's news team, covering news and sport in Oxfordshire, as well as providing national and international news from the Independent Radio News Service. She spent four years reporting and reading news for Radio One's Newsbeat and was also a newsreader for the BBC's now defunct London Plus programme.
This was the third radio station launch for John Manley, FOX FM's sales director. He helped Mercia Sound in Coventry and Radio Wyvern in Hereford when they started up, and comes to Oxford from Essex Radio where he was sales controller.
Once the key people were in place they set about recruiting their teams, which totalled 28 people, plus several freelancers.
RECEIVING THE FOX
TOP
quality stereo is what the station pronised. Fox FM, unlike many
ILR stations preceding it, would have to broadcast exclusively on the
FM (VHF) radio band. Previously ILR stations had been allowed to
broadcast on both VHF / FM and AM / Medium Wave simulataneously.
A change in the broadcasting act encouraged better use of frequencies
and existing ILR stations had to broadcast different prgrammes on their
FM and AM transmitters.
For a new music station like Fox FM old fashioned medium and long wave broadcasts, which can suffer interference and mono sound, could not really do justice to the sound and a new demand for quality has come with the compact disc-and hi-fi audio.
FOX FM's Richard Lawley explained "FM is easy to find on the radio dial because if, for instance, you know that FOX is on 102.6, your radio will have that number on its dial and by simply turning to that extact spot you can enjoy the full texture and quality that is the hallmark of the new technology. But make sure its the station you want" insisted station engineering consultant, Richard Lawley.
"Poor quality signals from spill-over stations serving other areas may be on joining positions on the dial. Fix you radio tuner on 102.6 precisely and you won't be disappointed. All over the world radio listeners now recognise FM as being the best choice for music radio. There have been some notably successful attempts to breath new life into the medium waveband and where innovation and flair are abundant it will continue to survive, but its FM that will dominate music radio into the 1990's."
The FOX FM principal transmitter was sited at the main Oxford television and radio transmitting station at Beckley near Oxford. FOX FM used 102.6 MHz VHF / FM from day one with a 9 kilowatt transmitter that was at least as powerful as the existing BBC local radio station which guaranteed excellent reception over most of the county.
The IBA engineers and Fox FM had established that an area of poorer reception would exist in the north of the county, around Banbury, and provision was made to install a 0.3 kW relay station at Farthinghoe on 97.4 MHz which was opened a few months after the initial launch.
For a new music station like Fox FM old fashioned medium and long wave broadcasts, which can suffer interference and mono sound, could not really do justice to the sound and a new demand for quality has come with the compact disc-and hi-fi audio.
 The FOX FM Transmission Area |
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FOX FM's Richard Lawley explained "FM is easy to find on the radio dial because if, for instance, you know that FOX is on 102.6, your radio will have that number on its dial and by simply turning to that extact spot you can enjoy the full texture and quality that is the hallmark of the new technology. But make sure its the station you want" insisted station engineering consultant, Richard Lawley.
"Poor quality signals from spill-over stations serving other areas may be on joining positions on the dial. Fix you radio tuner on 102.6 precisely and you won't be disappointed. All over the world radio listeners now recognise FM as being the best choice for music radio. There have been some notably successful attempts to breath new life into the medium waveband and where innovation and flair are abundant it will continue to survive, but its FM that will dominate music radio into the 1990's."
The FOX FM principal transmitter was sited at the main Oxford television and radio transmitting station at Beckley near Oxford. FOX FM used 102.6 MHz VHF / FM from day one with a 9 kilowatt transmitter that was at least as powerful as the existing BBC local radio station which guaranteed excellent reception over most of the county.
The IBA engineers and Fox FM had established that an area of poorer reception would exist in the north of the county, around Banbury, and provision was made to install a 0.3 kW relay station at Farthinghoe on 97.4 MHz which was opened a few months after the initial launch.
Fox FM Tuning Guide
A PRE-LAUNCH
MESSAGE FROM FOX FM's CHAIRMAN
September 1989
September 1989
| AT the head of
the new radio station is chairman Julian Blackwell. As with other local
partners his involvement gives the company firm foundations in the
local life of the area. The firm of Blackwells, of which Julian
Blackwell is also the chairman, has more than 100 years of association
with Oxford and now employs in excess of 2,000 people worldwide.
Media
is a natural direction for this enterprising family and Julian
Blackwell did not hesitate to become involved in such a significant
development. The launch of FOX FM is one of the single most important media opportunities since the arrival of the Oxford Times back in the 1860s" said Julian Blackwell. "We must welcome the dawn of commercial radio as a stimulus to the business community. It places a really effective new device in the hands of local companies that should help to underpin their continued growth." Sales already indicate that local businesses, some of them new to the world of advertising, are keen to embrace this new opportunity. However, for Julian Blackwell being a major shareholder in FOX FM has deeper significance. "We have an opportunity to exercise power and not just the power to make profits. I'm also taken by the power we have to add something really worthwhile to our community and forge a partnership with our listeners. This is one of the major attractions for me". Julian Blackwell summarised his perspective by adding "FOX will be 'your' station, whether at home, work or on the move. If you just want to enjoy yourself FOX will be fun. If you need news and information FOX will provide a fast and efficient service and if you just need a friend FOX will be there." |
 Chairman - Julian Blackwell
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THERE is a glorious
tradition of public service in British broadcasting that stretches back
to the days of Lord Reith at the BBC in the 1920's. However the advent
of independent commercial radio may have required a re-examination of
that time honoured view. From the ranks of Britain's newest and
brightest local radio stations have come some of the great innovations
of public service broadcasting. Long gone are the days when the
duty of the guardians of our - airwaves was seen as providing a diet of
high minded ideals. Today's local radio stations reach deep into
the heart of their communities and create lasting bonds with their
listeners by- pursuing inventive and effective programming ideas.
FOX FM sounds completely different today as, like so many commercial radio stations, has been fully absorbed into a larger group - Capital Radio plc and subsequently GCAP. All the specialist programmes are gone of course. You can find today's FOX FM by following the link:
We hope you enjoyed this insight into how FOX FM was initially established and launched. (Indeed this pattern could apply to the way many other ILR stations were launched)
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FOX FM will find its own style of community involvement. "Once the station is up and running we will start to make contact with key figures and organisations in the FOX area to determine where we will best fit into its elaborate jigsaw," announced Tom Hunter, FOX FM's new managing director. Tom said, "Our resources will be limited but we have a unique opportunity to act as a catalyst in this community. Social projects and promotions often address serious need but can equally as often be dealt with on radio in a popular way by encouraging listeners to take part in something rewarding in conjunction with the radio station." Charity appeals, fun days, and other sponsored events are just some of the ideas under consideration at FOX FM. Tom Hunter resists the temptation of detail at this stage preferring to leave the options open. "I'm not going to claim to do things and then let people down" he said, "We must deal in the art of the possible and stay responsive to need as it arises. The FOX Family can be a reality. I want to see FOX being a real force for good as well as a source of great entertainment". Underlying the concept of the Fox Family the station's chairman, Julian Blackwell, added, "When I first looked at commercial radio I was struck by the way it combined the pursuit of profit with a genuine sense of belonging to an area. For FOX FM to succeed it has to find a place in both our individual and collective lives. FOX FM will be successful if it retains favour with its listeners and that means appealing to and satisfying a whole range of aspirations and instincts". However, Julian cautions "Don't expect to see FOX FM's public service activities in the headlines. For many people FOX will just be a source of great music, news and useful information. But I hope where it really matters FOX will also be a friend". Left: Name The Fox Competition in which FOX FM listeners were invited to name the station's cute foxy mascot. The eventual name chosen was FREDDY THE FOX! |
FOX FM sounds completely different today as, like so many commercial radio stations, has been fully absorbed into a larger group - Capital Radio plc and subsequently GCAP. All the specialist programmes are gone of course. You can find today's FOX FM by following the link:
We hope you enjoyed this insight into how FOX FM was initially established and launched. (Indeed this pattern could apply to the way many other ILR stations were launched)